We’ve all seen the evolution of company branding in consumer products that we use and love. From logo and typography updates to full-scale platform changes, refreshing a brand is necessary for keeping up with emerging trends and keeping a product feeling fresh. However, most people don’t realize that there are other benefits to the periodic rebrand.
Here are five ways to use your next rebrand to grow your budding user base.
1. Coordinate Your Rebrand and Redesign
Websites and mobile apps must undergo frequent development updates to stay abreast with the latest technological tools and platforms. However, these updates are not always immediately apparent to users who only experience the UI side of your application. Combining your brand refresh and redesign can be a great way to highlight the introduction of new elements.
When a client recently requested updates to their website backend, Grio looked at additional updates they could make to the frontend to highlight the new changes. Grio used the development time to not only perform the needed updates but also to redesign certain aspects of the UI so that the new features were highlighted in the design.
2. Optimize User Experience to Build Brand Loyalty
A rebrand is a great time to reorient yourself with your user groups and their needs. Though you may have identified these during your initial platform creation, both your users and their preferences will change over time.
Before any rebranding project, Grio uses analytics tools to gain insights into how users interact with the platform. This allows us to choose design elements that directly meet the needs of current users while drawing in new members.
For example, during user testing for a recent client rebrand, Grio identified that one specific feature had become the top tool used by both new and returning users. Grio used the rebrand as an opportunity to rebrand the feature and put it in more prominent locations throughout the website.
3. Target New Audiences
A rebranding is a great opportunity to target new audiences on your app or website. If you are interested in targeting a new user group, it can be beneficial to choose a design that resonates with that group. The typography, color palette, and messaging of your brand will all influence the demographics of your user base, so it’s important to choose your new design wisely!
4. Increase Brand Awareness to Increase Traffic
One of the best ways to increase traffic to your platform is through brand recognition. As such, one of the main goals of a rebranding should be establishing an identifiable brand image. The easier it is for users to recognize your brand, the more likely they will notice it when it scrolls across their screen.
As an experience, a brand is ultimately the sum of its parts. When creating a robust brand identity, Grio’s designers will identify the key components of a client’s platform and then communicate it through the branding.
5. Coordinate Your Rebrand with Other Releases
If you’re planning to release a new product or partnership, coordinating the release with your rebrand can be a great way to increase media attention. Though a brand refresh on its own isn’t likely to garner much attention, when combined with a company update, such as a lucrative new partnership or the release of a new application, it shows users everywhere that yours is a company worth following.
Maximizing Your Brand Refresh with Grio
Refreshing your brand is a necessary step for any company looking to stay competitive in today’s market. Whether you’re looking for a logo refresh or a full-scale rebrand, Grio’s design and development experts are here to help. Contact Grio to schedule a free consultation today.
